In 2023, Spain’s tourism industry achieved remarkable milestones, surpassing pre-pandemic levels and setting new records. Spanish authorities have revealed that Spain welcomed more than 84 million international tourists in 2023, surpassing 2019 levels by one per cent. In addition, Spanish tourism generated over €108 billion in revenue, which is 17.4 per cent more than in 2019.

Tourism Trends and Outlook in Spain

Let’s take a look at how Spanish Tourism managed to achieve a new record with over 84 million visitors and 108 billion income in 2023.

• Tourist Arrivals: Spain welcomed more than 84 million international tourists, exceeding the figures from 2019 by one percent. These visitors explored Spain’s vibrant cities, picturesque coastlines, and historic landmarks.
• Revenue Surge: Spanish tourism generated billions in revenue, a substantial 17.4 percent increase compared to 2019. This economic boost highlights the sector’s resilience and importance to Spain’s economy.
• Investment in Promotion: Turespaña, the Spanish tourism office, invested millions in advertising and marketing campaigns to promote Spanish destinations. Their efforts paid off, attracting travellers from around the world.
• Upcoming Trends: Projections indicate that Spain will welcome 23 million visitors in the first quarter of 2024, representing a 10.8 percent growth compared to the previous year. Additionally, during this period, Spain anticipates an 18.5 percent increase from 2023.
• Air Travel: In January 2024, 7.4 million seats were planned for international flights to Spain, marking a 13 percent increase compared to the same month in 2023. Air connectivity remains crucial for tourism’s revival.
• Sustainability and Accessibility: The Fitur 2024 international tourism trade fair, held in Madrid, focused on themes of sustainability and accessibility. These values align with Spain’s commitment to responsible and inclusive tourism.

The table below shows a summary of Spain's Tourism Performance in 2023 and 2024 Projections

Factors contributing to resurgence in tourism to Spain

Factors that have contributed to the resurgence in tourism to Spain include;

• Recovery After the Pandemic: Spain’s tourism sector has shown remarkable resilience and recovery after the pandemic. Despite the challenges posed by COVID-19, the volume of hotel bookings in 2022 was 106% higher than in the pre-pandemic period. This increase in hotel occupancy has been a driving force for the sector.
• Geopolitical Stability: Spain enjoys a high degree of geopolitical stability compared to some of its rival destinations. This stability has contributed to the country’s attractiveness for international tourists. Travellers seek secure and reliable destinations, and Spain’s stability has played a significant role in boosting tourism.
• Rise in Disposable Income: Both within Spain and in the countries of residence of inbound tourists, there has been a rise in disposable income. As people have more financial resources, they are more likely to engage in travel and explore new destinations. This increase in spending power has positively impacted Spain’s tourism sector
• Easing of Quarantine Requirements: Many countries have eased or eliminated quarantine requirements for vaccinated travellers, making it more appealing for people to travel to Spain without facing extended periods of isolation upon arrival.
• Pent-up Demand: After months of lockdowns and travel restrictions, there is pent-up demand for travel, and Spain's diverse attractions, including its beaches, cities, and cultural sites, are enticing to travellers seeking a change of scenery.
• Marketing Efforts: Spain's tourism authorities have launched marketing campaigns to promote the country as a safe and attractive destination for travellers. These efforts have helped raise awareness and interest in visiting Spain.

FAQs

How many international tourist arrivals did Spain receive in 2023?

Spain welcomed over 84 million international visitors in 2023, setting an all-time new record.

How did 2023 arrivals compare to pre-pandemic levels? 

The 84 million tourists in 2023 top Spain's previous record of 83.5 million visitors in 2019 before the COVID-19 disruption.

What was the estimated revenue from tourism in 2023?

Revenues from Spain's tourism sector are estimated to have crossed 108 billion in 2023, surging past the 92 billion in 2019.

Which source markets showed the strongest recovery?

Robust resurgences came from major markets like the UK, Germany and France. US and Asian countries also rebutted strongly.

What factors does Spain credit for tourism's resounding rebound?

Key drivers include pent-up demand, competitive pricing, warmer weather, stronger transportation links and steadfast marketing campaigns.